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  • Inspired by Audio

    Helping make your radio advertising even better

    The facts about radio have been brought to life by Grundini. Visit Inspired by Audio for more reasons to up your aural output.

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  • Inspired by Storytelling

    The Case For The Trickster

    The trickster is the one archetype creative practitioners should know about – says Amanda Schiff

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  • Inspired by Materials

    In Defence of Concrete

    Katie Treggiden senses a change in the air about the way we feel about the hard stuff

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  • Inspired by Storytelling

    Explore the key craft and the way it is changing. Up your storytelling skills and learn who's doing it right.

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What do the following film characters have in common? Tyler Durden from ‘Fight Club’, Bugs Bunny, Betelgeuse from ‘Beetlejuice’, Wile E Coyote, Ratso Rizzo from ‘Midnight Cowboy’, Jack Sparrow from “Pirates of the Carribean’ and Loki from ‘Thor’?

Amanda Schiff

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    Adil Abrar
    Founder, Sidekick

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    CEO, Futerra

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    Executive Editor, Guardian

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