The White Pencil

Launched to reward creativity for social good the D&AD White Pencil has inspired a bigger conversation. One that articulates the ambitions of a new generation of design and advertising talent: creativity for social change - purpose beyond profit.

The Big Questions

The sustainability and social change agenda demands a response from our industry. Join us on 11 June 2013 as we debate the big questions.

Thank Goodness For Greenwashing

About creative business
Thank Goodness For Greenwashing
From Scarcity to Abundance

About the work
From Scarcity to Abundance
The White Pencil Symposium

About creative business
The White Pencil Symposium
Sustainable Design: Beyond the Innovation-Driven Business Model

About creative business
Sustainable Design: Beyond the Innovation-Driven Business Model
From problem solvers to problem finders

About creativity
From problem solvers to problem finders
Lucienne Roberts: A is for Activism

About creativity
Lucienne Roberts: A is for Activism
The greatest design challenge of our time

About creative business
The greatest design challenge of our time

Is it really so bad that companies are earning money while doing good? We can’t all be Mother Theresa. Instead we should try to be a little more like Bono.

Thomas Kolster
Founder, WhereGoodGrows

All over the world people are turning what has been previously wasted, underused or just ignored, into new forms of value.

Adil Abrar
Founder, Sidekick

Expand yourself, expand your ideas. Don’t just look at what everyone else is doing, just think of the difference you could make.

Jo Confino
Executive Editor, Guardian

Dwindling resources and a rising population mean we need disruptive change. And fast.

Lucy Shea
CEO, Futerra

Instead of thinking of older people as a burden, perhaps we should think of them as an asset that is under-used.

Adil Abrar
Founder, Sidekick

About The Work

Investigating the campaigns that made a difference.

Behind The Idea: Lifebuoy

About the work
Behind The Idea: Lifebuoy
Take This Lollipop

About the work
Take This Lollipop
Let's Colour

About the work
Let's Colour
Operation Christmas and Rivers of Light

Creativity Works
Operation Christmas and Rivers of Light
The Future of Water: Wonderwater

About the work
The Future of Water: Wonderwater
Plumen – Design To Encourage Sustainable Behaviour

About the work
Plumen – Design To Encourage Sustainable Behaviour
Problem solving and innovation: ColaLife

About the work
Problem solving and innovation: ColaLife
Amnesty International: It's Not Happening Here, But It's Happening Now

Creativity Works
Amnesty International: It's Not Happening Here, But It's Happening Now
EA Peace

About the work
EA Peace

Watch & Listen

Video

The White Pencil Winners 2012

The inaugral White Pencil was run in partnership with Peace One Day. Entrants created work to 'institutionalise' the international Day of Peace on 21 September

- Recipeace
- Agency: Leo Burnett Chicago
- Client: Peace One Day
View Recipeace
- The Peace Flag
- Agency: Leong Darren Abriel
- Client: Peace One Day
Nomination

View The Peace Flag
- CEASE FIRE
- Agency: Ogilvy & Mather Advertising, Shanghai
- Client: Peace One Day
In book

View CEASE FIRE
- israel loves iran
- Agency: Shenkar Israel
- Client: Peace One Day
In book

View israel loves iran
- Peace Day Baby
- Agency: Red Bee Media
- Client: Peace One Day
In book

View Peace Day Baby
- Peace Star
- Agency: Saatchi & Saatchi
- Client: Peace One Day
In book

View Peace Star
- Peaceful Countries
- Agency: Droga5
- Client: Peace One Day
In book

View Peaceful Countries
- Blood Relations
- Agency: Baumann Ber Rivnay Saatchi & Saatchi
- Client: Peace One Day
Nomination

View Blood Relations