What is D&AD?

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme.

As a non-profit, all of D&AD's surpluses go straight into programmes such as New Blood, that inspire the next generation of creative talent and stimulate the creative industry to work towards a fairer more sustainable future.

What we do

The Backstory

In 1962 a group of designers and art directors come together to celebrate creative communication and raise standards within their industry.

Amongst the group are David Bailey, Terence Donovan and Alan Fletcher. Calling themselves British Design & Art Direction, the following year they organise their first Awards event. And they are picky. From 2,500 entries they select just 16 pieces of work to receive the soon-to-be coveted Yellow Pencil.

Today, British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide.

Meet D&AD