Never Mess with a Creative's D&AD Pencil. Watch Their Reactions Here.
See how the #dandad story developed on social media
Meet the award winning creatives and discover the stories behind their Pencils
Why it Matters Most
Hear from leading creatives, first hand, when it comes to winning an award, nothing matters more than a D&AD Pencil.
Dick PowellWatch Now
"There’s more to the Pencil than just being hard to win; it's about the creatives who enter the awards, the judges, the agencies, the educators, and the contributors. All of which gives the Yellow Pencil its legendary status."
Rosie ArnoldWatch Now
"Pencils encourage great brave work, they reward passionate talented individuals, they become a measure for judging individuals or companies, they are a record of that years successes and endeavours."
Anna SundbomWatch Now
"It's like winning the Oscars, I think it opens up doors that wouldn't have been opened if it weren't for being awarded the Pencil. It inspires creativity and inspires people to do the best that they can do."
Nils LeonardComing Soon
"If any awards organisation interrogates familiarity more thoroughly than the D&AD Awards does, then I have yet to judge it. It's why, in a cluttered world, a D&AD Pencil is still the one worth winning."