What Exactly Is New Blood?
New Blood is a series of world class programmes for new creatives. A global platform of opportunities, identifying, showcasing and supporting tomorrow’s creative superstars. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.
New Blood Is...
Industry standard briefs set by global brands are taken on by full time students, recent graduates and under 24s around the world. Winning a New Blood Yellow, Black or White Pencil is an instant validation of your talent.
A creative takeover. Students flaunt their work in the face of the industry to make meaningful connections and land their first break whilst multiple brands, agencies and studios open their doors for keen young minds to experience it from the inside.
An intensive two-week bootcamp filled with inspiring and agitating talks, briefs, hacks and workshops. Young creatives who receive a Nomination or higher in the New Blood Awards, or who impress at the New Blood Exhibition, are invited on this unique learning experience.
Some scenes from 2014...
10 pivotal things to learn as a young creativeRead More
With the 2014 New Blood Academy getting closer we take a look back at the highlights, learnings and advice from our 2013 superstars.
How to make creative placements countRead More
It is Tom’s diligent sense of self that has kept him on his creative path of choice since winning a Nomination for his New Blood Awards entry. Now he trades ideas with our D&AD President for his day job.
Why you should never settle creativelyRead More
Fleur Isbell's global concept for the D&AD AnnualRead More
Fleur Isbell couldn’t have predicted that just over 2 years after winning In Book with her New Blood Awards entry, she would be briefed with designing the D&AD Annual.
New Blood is made possible through support from WPP. By joining forces with WPP, emerging talent is not only recognised but given a tangible reward for great work: a three-month placement within WPP’s extensive network of advertising and design agencies.