What is New Blood?
It is a series of world class programmes for new creatives. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.
New Blood Is...
Industry standard briefs set by global brands are taken on by students, recent graduates and under 24s around the world. Winning a New Blood Pencil is an instant validation of your talent.
A creative takeover. Students flaunt their work in the face of the industry to make meaningful connections and land their first break whilst brands, agencies and studios open their doors.
An intensive two-week bootcamp filled with inspiring and agitating talks, briefs, hacks and workshops. Only those creatives who are nominated in the New Blood Awards, or impress at the New Blood Exhibition, are invited on this unique learning experience.
Some scenes from 2014...
New Blood is for...
Students and new creatives
Make your portfolio pop by working on robust industry set briefs. Meet the people from the places where you want to work. Get a taste of life in the creative workplace. New Blood opens doors.
New Blood is the link in the chain between education and industry – for you and your students. Live briefs, exhibitions, and industry events give your students a head start on their creative careers. Producing a New Blood winner is a seal of approval. It shows employers and future students that your course is the place to go for burgeoning talent.
Get first dibs on talent, network with other industry bods and break from your daily routine by helping students and young creatives get their first break. Tap into the fuzzy feeling of giving back
New Blood is an opportunity. An opportunity to attract and foster the very best in emerging young talent; to be inspired by big, bold new ideas; to be challenged with fresh perspectives; to give back, be rewarded and publically support creative education.
Top Girl Cara DawsonRead More
After receiving a Nomination for her response to the Ted Baker brief in 2013, Cara Dawson joined the D&AD Academy as part of her winner’s benefits. A 3 month placement at Topman followed, resulting in invaluable experience and some top-notch advice.
Fleur Isbell's global concept for the D&AD AnnualRead More
Fleur Isbell couldn’t have predicted that just over 2 years after winning In Book with her New Blood Awards entry, she would be briefed with designing the D&AD Annual.
How to make creative placements countRead More
It is Tom’s diligent sense of self that has kept him on his creative path of choice since winning a Nomination for his New Blood Awards entry. Now he trades ideas with our D&AD President for his day job.
10 pivotal things to learn as a young creativeRead More
With the 2014 New Blood Academy getting closer we take a look back at the highlights, learnings and advice from our 2013 superstars.
WPP and D&AD share a vision in unearthing new talent; nurturing, equipping and guiding young creatives into their future careers.