What Exactly Is New Blood?

New Blood is a series of world class programmes for new creatives. A global platform of opportunities, identifying, showcasing and supporting tomorrow’s creative superstars. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.

New Blood Is...

  • Awards

    Industry standard briefs set by global brands are taken on by full time students, recent graduates and under 24s around the world. Winning a New Blood Yellow, Black or White Pencil is an instant validation of your talent.

  • Festival

    A creative takeover. Students flaunt their work in the face of the industry to make meaningful connections and land their first break whilst multiple brands, agencies and studios open their doors for keen young minds to experience it from the inside.

  • Academy

    An intensive two-week bootcamp filled with inspiring and agitating talks, briefs, hacks and workshops. Young creatives who receive a Nomination or higher in the New Blood Awards, or who impress at the New Blood Exhibition, are invited on this unique learning experience.

Some scenes from 2014...