• Loading…

What is New Blood?

It is a series of world class programmes for new creatives. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.

New Blood Is...

  • Awards

    Industry standard briefs set by global brands are taken on by students, recent graduates and under 24s around the world. Winning a New Blood Pencil is an instant validation of your talent.

  • Festival

    A creative takeover. Students flaunt their work in the face of the industry to make meaningful connections and land their first break whilst brands, agencies and studios open their doors.

  • Academy

    An intensive two-week bootcamp filled with inspiring and agitating talks, briefs, hacks and workshops. Only those creatives who are nominated in the New Blood Awards, or impress at the New Blood Exhibition, are invited on this unique learning experience.

New Blood is for...

  • Students and new creatives

    Make your portfolio pop by working on robust industry set briefs. Meet the people from the places where you want to work. Get a taste of life in the creative workplace. New Blood opens doors.



    “D&AD made me so much more aware of the commercial world that was not very accessible while studying. During university I was working for myself, which was great, but I was so immersed in all my work and what I was doing, that it wasn’t until I entered the awards that things changed.

    Working on a brief for a brand put everything into a new perspective, there was so much more to consider, challenging my past expectations. Then there was the Academy, which really was an incredible two weeks. It gave me a real taster of life after studying and it was so amazing to work with other creative people from all over the world who were also all about to embark on a similar journey. A fast paced, real environment that was both inspiring and scary.”

    Cara Dawson, Kingston University
    Winner & Academy Alumni

  • Tutors

    New Blood is the link in the chain between education and industry – for you and your students. Live briefs, exhibitions, and industry events give your students a head start on their creative careers. Producing a New Blood winner is a seal of approval. It shows employers and future students that your course is the place to go for burgeoning talent.  

    “We encourage our students to get involved with New Blood because they represent real opportunities to work with top creative briefs, set by brands and companies who want to engage young creatives and encourage and support them in their careers. What our university gets from engaging with D&AD is a real sense of contemporary currency with the issues that are facing our industry, but also connecting with brands that are wanting to innovate and challenge their own markets and audiences. Winning a D&AD New Blood Pencil is the most amazing career springboard, an accolade from industry, and proves that you’re the best of the best.”

    Bryan Clark
    Falmouth University

  • Industry

    Get first dibs on talent, network with other industry bods and break from your daily routine by helping students and young creatives get their first break. Tap into the fuzzy feeling of giving back

    “The D&AD New Blood Awards and events are a fantastic showcase of 21st Century future industry stars. It’s vital the creative community gives a little time, encouragement and hopefully a chance of the first foot on the creative ladder.”

    Graham Shearsby
    Design Bridge

    “The New Blood programme is proabably the most sought-after student programme there is, and for an industry as competitive as ours I can’t think of a better calling card then a New Blood Yellow Pencil. I must confess when I watched the winners picking up their awards, I felt the same twinge of envy that I’ve always felt when watching fellow creatives pick up theirs.

    John O’Keeffe

  • Partners

    New Blood is an opportunity. An opportunity to attract and foster the very best in emerging young talent; to be inspired by big, bold new ideas; to be challenged with fresh perspectives; to give back, be rewarded and publically support creative education.

    “Our whole D&AD New Blood experience was truly inspiring and uplifting. 
    We were overwhelmed by the entrants creativity and their passion for our planet.“

    Georgie Bridge
    Brand Director WWF-UK

    “There was an amazing variety of work, from apps to giant inflatable airbeds - it's the perfect platform for our growing company to explore our brand.“

    Holly Clarke
    EMEA Marketing Manager Airbnb

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again