Case Study: IKEA Come into the Closet
Agency: Forsman & Bodenfors
Client: IKEA
Award: D&AD Yellow Pencil, Websites / Photography, 2007.
IKEA continues to dominate the world of affordable home furnishings, both in its native Sweden and across the globe, but it is the company’s longstanding relationship with Forsman & Bodenfors that solidified their status as D&AD Yellow Pencil digital marketing winners at the D&AD Awards. The Swedish agency were celebrated thanks to their online interactive site for IKEA closets, entitled ‘Come Into The Closet’.
IKEA invites you into the closet. Watch the campaign film here.
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