Ambitious integrated campaigns
Award winning integrated marketing campaigns successfully use a creative concept and stretch it to the limit. It might be a marketing stunt that is filmed for a commercial, it might be print, web, social and outdoor executions of an idea, or it could be a fully 360 degree campaign.
At the D&AD Awards we've seen increasingly elaborate and ambitious campaigns. Here's a selection of the most smile-raising, budget-stretching, media-earning integrated marketing campaigns examples from the past six years.
Kombi Last Wishes
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