White Pencil Shortlist Part 3 - Raising Awareness
The third and final group of entries that survived the members' vote focused on raising awareness to as many people as possible. They face their final jury on Tuesday 27 November. One of them may be awarded the first ever White Pencil at the White Pencil Symposium that evening.
The Peace Button – Havas WW
Havas WW didn’t want to do a one off stunt that would be forgotten after Peace Day 2012, they wanted to create something simple that would last a lifetime. They did so, by the mere click of a button.
Missile for Peace - Leo Burnett London
To raise awareness of Peace One Day, Leo Burnett London started a campaign to rid the world of hate and prejudice, taking a weapon of hate and destruction and turning it on itself.
Peacing Together – Landor Associates, United Kingdom
Sometimes the simplest ideas spread the fastest. Landor Associates asked people to ‘Give Peace a Stance’, and across the world, they have started a movement that continues to grow.
Soldiers For Peace - Manic Design
Manic Design took traditional toy soldiers and disarmed them, transforming figures of war and destruction into miniature ambassadors for peace.
The Peace Flag - Tadas Maksimovas, Aaron Fein, Tadas Vidmantas,
Conflicts are triggered by our differences and egos. Tadas Maksimovas, Aaron Fein, Tadas Vidmantas, believe the colours of national flags represent that ego and set about creating a tradition that would see nationalistic endeavour surrendered in recognition of Peace Day.
CEASE FIRE – Ogilvy & Mather Advertising, Shanghai
Ogilvy & Mather Advertising Shanghai teamed up with Facebook’s largest shoot ‘em up game UBERSTRIKE, giving seven million players a choice to throw down their weapons and raise the flag of peace.
The Peace Medal - Design Bridge
Peace is often symbolised as the antidote to war, but nowadays, ironically, the biggest fight is for peace, not in spite of it. Design Bridge wanted to create an icon of Peace Day that captured bravery and sacrifice; awarded to those joining the fight for peace, however small the gesture.