White Pencil Shortlist Part 1 - Bringing People Together
On Tuesday 27 November a jury chaired by David Puttnam will meet and choose a winner of the D&AD White Pencil. 19 entries passed muster in the members vote and are now on the shortlist for consideration.
The White Pencil brief tasked the world’s creative communities to establish September 21 as a global self-sustaining annual day of peace. The following campaigns focus on uniting nations, communities and individuals in the name of peace, bringing people together and resolving conflict in a variety of shapes and forms.
Blood Relations – Baumann Ber Rivnay Saatchi & Saatchi
After 60 years of conflict in the Middle East, Baumann Ber Rivnay Saatchi & Saatchi looked to interrupt the cycle of hatred and revenge and inspire belief that reconciliation is a real possibility. Their idea brought those with the most reasons to hate each other together, by getting them to share blood instead of spilling it.
Israel Loves Iran - Shenkar Israel
The escalating war of threats between the Israeli and Iranian governments drove designer Ronny Edry to act.
What began as a simple poster has now turned into a global image protest, uniting Iranians, Israeli and others to send their governments a new message of peace.
Make Your Peace Day – BBH
To get people’s attention on Peace Day, BBH figured they had to find a way to make peace personal. They devised a simple mechanism that could be used to solve a personal conflict and in doing so, help people add their own little bit of peace to the world.
Open WiFi for POD – LOWE-SSP3
In a world full of barriers, LOWE-SSP3 consider Peace One Day to be one of the most important days in the present era. They called for globalization and technology to be used to eliminate real world barriers and unite us all in the virtual world.
Peace Star – Saatchi & Saatchi
To spread the message of Peace Day in a way that is impossible to ignore, Saatchi & Saatchi looked to the skies for inspiration, devising a prominent annual feature the whole world can see.
Concert 4 Peace –
A team of creatives from Indonesia challenged people to do something that had never been done before, inviting the world to collaborate in a 24-hour celebration of peace.