The Blank Sheet Project
“The world around us now demands creative thinking and fresh ideas at every turn, and great ideas have always found their beginning with a blank sheet of paper.” Tim O’Kennedy.
With these words in mind, D&AD and Arjowiggins Creative Papers have formed a partnership to explore where great ideas come from.
We started the project with creative heroes Neville Brody, John Hegarty, Renzo Rosso and Rutger Hauer, all sharing their approach to a blank sheet of paper.
Next, we invited creatives from all over the world to condense their wealth of knowledge into a minute of insight, exploring the themes of creative process, creative activism and sustainability.
Ji Lee, Creative Strategist, Facebook, USA
David Puttnam, Film Producer, UK
Mr Bingo, Illustrator, UK