New Blood Academy
WPP supports D&AD’s New Blood Academy
For fledgling creatives, breaking into the industry can be tough. Most are faced with student debts, high rent and unpaid internships – all before they even land that first job.
To help combat these challenges, we've announced a new partnership with WPP, to channel young creative talent into the world of work. WPP is making a significant contribution to the D&AD Foundation to help open up industry opportunities for those starting their career – part of D&AD’s commitment to nurturing the next generation of creatives.
Sir Martin Sorrell, CEO of WPP, said, “Our industry relies on a constant infusion of creative people – of all disciplines. Without them we simply don’t have a business. D&AD does extremely important work in finding and nurturing young talent, and we’re very pleased to be able to support that.”
By joining forces with WPP, D&AD is, for the first time, able to ensure that emerging talent is not only recognised but given a tangible reward for great work. A foot in the door to the industry – in the form of a three-month placement within WPP’s extensive network of advertising and design agencies – will be secured by the highest-performing academy graduates.
“Talent is the lifeblood of our industry. It makes good business sense for agencies, networks and groups to invest in our future creative leaders. We hope that WPP’s backing will encourage others in the industry to follow their lead and help drive change in creative departments across the country.” Tim Lindsay, CEO, D&AD
WPP will offer a substantial number of three-month paid apprenticeships, at agencies such as Ogilvy, JWT, CHI & Partners, Y&R, Grey, AKQA, The Partners, Landor, The Brand Union, Coley Porter Bell, Fitch and Digit. They will also provide a student brief for this year’s New Blood Awards.
In addition, WPP will back the New Blood Academy – a unique and intense two-week programme (taking place in July 2014) that bridges the gap between industry and education. WPP’s involvement will enable D&AD to curate a line-up of inspiring and challenging talks, discussions, hacks and workshops, designed to prepare a relevant, informed and skilled creative workforce.
WPP’s support is a tangible offering that puts industry at the heart of positive change. By joining forces with D&AD, WPP widens and deepens the reach of our initiatives, increasing participation in our talent programmes and opening up access for young creatives.
“I’ve long admired the work D&AD does with young creatives, so I'm delighted with this new partnership. At WPP we set great store by our creative product in all its many varieties and, from students to ECDs, the D&AD standard is the one to which we all aspire.” John O’Keeffe, Worldwide Creative Director of WPP
This will be the fourth year of the Academy, find out about the previous years here.
Here’s how it’s going to work:
WPP will set a creative brief as part of the New Blood Awards. The brief will sit alongside 15 other briefs that cover a range of themes and disciplines, including: advertising, illustration, graphic design, product design, service design, UXD and branding. Take a look here to get a taste of the kind of challenges people set.
We’ll hold student workshops throughout the period the briefs are live – November to February. We'll also provide access to online case studies, inspiration and live online Q&A’s with industry leaders.
In May we bring together specialist panels of senior creatives and marketeers to judge and shortlist the entries. This process reflects Professional Awards judging in its criteria and rigour.
All shortlisted work is exhibited at the New Blood Festival and awarded at the New Blood Award Ceremony. This takes place in July in Shoreditch. Anyone who receives a Student Yellow Pencil or Nomination is then eligible to apply for the New Blood Academy. There will be up to 50 places up for grabs.
The New Blood Academy will take place over two weeks, immediately after the New Blood Festival. This is the key opportunity for WPP agencies to interact with the Academy attendees. Creatives from the agencies will act as mentors and task the graduates with a live brief, to see how they perform under pressure.
As part of the programme there will be a portfolio surgery where WPP Creative Directors will get to review all attendees books. The Academy will culminate in a thought-provoking brief. WPP representatives will act as judges and offer three-month paid placements to individuals they'd like to interview. All attendees who don't take on a WPP apprenticeship will be connected to our industry network for further opportunities and/or given access to the D&AD prize fund to help launch them as a freelancer or independent.
For more information contact Valerie Holloway or James Gordon-MacIntosh Hope&Glory PR
+44 (0) 20 7566 9747 | email@example.com