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A designer, a strategist and a creative director share their wisdom, condensed into a minute.
Every week, The Blank Sheet Project brings you minute long insights from brilliant creative minds. Here we've picked key points from last month. Subscribe here for more, or join the conversation at #blanksheet.
1. Understanding materials is key to design innovation.
Nat Hunter, Co-Director of Design at the RSA and sustainability pioneer, explains the role of materials in a circular economy.
2. Encourage your people to be artists.
Alistair King, Group Creative Director of King James, South Africa, advises how to be better Creative Director.
3. Be inspiring and unexpected.
Samuel Payne, Strategist from Mother London, gives tips on writing a creative brief.
For your further inspiration, our speakers recommend the following:
Warren Berger - Glimmer: How Design can Transform Your Life, and Maybe Even The World
Steve Toltz - A Fraction of the Whole
Jon Ronson - The Psychopath Test
