Writing for an idea. Writing for a reason. Writing for an audience. Writing for a brand. Writing for beginners. Writing for marketers. Writing for results. Writing for advertising.
If you’re interested in tapping into the creative power of language, this session is the place to start. It includes individual and group exercises, addressing long and short copy, with discussion and feedback - drawing on inspiration from ads around the world.
Creative Partner at Ogilvy & Mather, Will Awdry is one of the industry’s top writers, whose broad international experience is reflected in a host of creativity and effectiveness awards.
You’ll leave with an enthusiasm for writing, practical tips for getting pen to paper - avoiding the ‘empty page syndrome’, and new ways of thinking about how words contribute to great advertising. When your writing is more persuasive, it makes a difference to all areas of your work.
Level 1: This session is aimed at people who are relatively new to writing and want to tap into the power of language to persuade with words and produce copy with impact.
“Engaging and interesting, keeps everybody involved and encourages team discussion.”
Vicky Holland - Content & Data Editor, Burrows
“Appreciate being guided by someone still in the industry with a sincere passion for writing.”
Caroline Slade - Writer, Pearlfisher
D&AD Workout redefines the idea of professional development with a programme of challenging workshops taught in unusual ways by unexpected people. Book an individual place on a timetabled session or create your own bespoke course to meet your team’s needs.