Making words work
At last, some time alone, just you and the words. This is a full day session exploring writing. In the morning you go in search of good work. You look outside advertising and you look beyond books. You look in unusual places and you encourage words to work on you: to surprise, intrigue and move you. Then you experiment, bending and stretching language to find your own voice. In the afternoon, you take your new ideas back into advertising and think about how they’re going to help, in all those places where words need to work. A day to develop skills and deepen knowledge, maybe even develop a passion.
D&AD Workout redefines the idea of professional development with a programme of challenging workshops taught in unusual ways by unexpected people. Book an individual place on a timetabled session or create your own bespoke course to meet your team’s needs.