Exploring innovative art direction
How do you stop your work looking like everybody else’s? Does your idea need illustration or photography? A big, splashy headline or something small and demure? Perhaps no headline at all. What about a logo? Can your idea manage without one? Do you need to be a computer software expert? And what about collaboration – who should you link up with, and how? In this session you step out of your work routine and look at the role of the art director. There’ll be group discussions, films, presentations, exercises and some interesting surprise guests.
D&AD Workout redefines the idea of professional development with a programme of challenging workshops taught in unusual ways by unexpected people. Book an individual place on a timetabled session or create your own bespoke course to meet your team’s needs.