Using the social web to add value – not just noise – to your campaigns
Social media is an increasingly important – and powerful – aspect of any campaign, but it’s also one of the spaces where good intentions can go wildly astray. By looking at the latest trends and technologies, you’ll explore the social web and the way people use it. You will leave equipped to add social elements to campaigns in a way that delivers value for both brand and customers.
It’s not just about throwing up a Facebook page: these days customers want meaningful, networked experiences. We’ll explore how to make them and give you the means to get your colleagues, the development team and crucially, the client to understand and buy into them.
Early bird offer at £420 if booked before 5 August. Please use the downloadable booking form to take advantage of this offer, marked 'early bird'. Email to: Sarah.Jupp@dandad.org
(additional members discount does not apply)