An insight into the Judging Process
Over 100 of the top folk in industry will convene in London to judge your work, alongside representatives of each brand. Many have judged or won their own D&AD Yellow Pencils at the Professional Awards.
Each category has its own expert jury. In the first round, the judges view the work online. Then they meet to discuss (and sometimes argue) about the work. Finally, they cast their individual votes.
Remember, the judges see a lot of work, so you need to make sure your entry is clear and engaging.
Here’s a little animation that explains it all...
What are the judges looking for?
Firstly, the work must be a great idea.
Secondly, it must be exceptionally well executed. You need to make sure that your execution does justice to the idea and presents it appropriately. This is especially important in craft-based briefs.
Thirdly, it must be on brief. The judges want to see that you have chosen an appropriate solution to the problem and for the brand; their market, target audience and their competition.
To get that coveted Student Yellow Pencil your entry will need to impress the judges on all three counts. Here's some wise words from one of last year's judges.
Who are the judges?
See the judges line-up here.