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About the brief

  • Moving Image
  • Sponsor: Channel 4
  • Client: MPC
Brief

Create a motion graphic ident for 4seven, Channel 4’s new to air channel.

Creative challenge

Launched in July 2012, 4seven is the destination for Channel 4’s most popular and talked about shows from the last seven days. Channel4 will schedule 4seven with the content that’s creating the most noise amongst social media, bloggers and commentators.

Channel 4 and MPC want you to create a motion graphics ident that represents this innovative new way of programming.