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Explore the ‘Albertopolis’ and design a hoarding for the V&A’s Exhibition Road redevelopment.Creative challenge
Located in an area dubbed the ‘Albertopolis’, the V&A’s Exhibition Road redevelopment is creating a purpose-built underground gallery designed by Amanda Levete Architects (AL_A). The redevelopment will provide amazing new spaces for the V&A’s internationally renowned programme of temporary exhibitions, reveal a magnificent courtyard space, which has never been seen by the public, and create a new entrance from Exhibition Road on the west side of the museum.
Work will begin on the redevelopment in 2013 and will open to the public in 2016. While the work is being undertaken, a hoarding will be erected around the site to shield the building works and inspire the public.
Your brief is to imagine a design for the hoarding, inform the public about the redevelopment and also reflect the local community and history of the cultural quarter. This is a large scale piece of visual communication for the museum. It needs to work hard to build anticipation around the project and increase audiences by encouraging people to visit the museum. How could your idea help to achieve this?