Briefs
Digital Advertising
Brief
Digitally bring the Yamaha story to life.
Creative Challenge
Create a campaign using digital media that generates global brand awareness for Yamaha’s full range of products. They want you to develop a digital platform, product, service, or idea that engages people through new methods of online advertising.
Yamaha believe that through the collaboration of musician and instrument, or rider and bike, passion and performance is harnessed – although their products are different, the audience attitude remains the same.
Yamaha believe in the power of play, choosing to call its audience ‘players’ rather than consumers or customers. You should develop this interactive approach to tell their story. They would like you to create a digital idea that immerses new players – those who are young at heart – in the Yamaha world.
FAQs
Should my campaign relate to Yamaha Motors as well as Yamaha’s music and audio products?Yes. Your response should reflect the Yamaha brand as a whole, and their full range of products – from musical instruments and audio equipment to motorbikes and boats.
