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Write a radio campaign that sells the power of radio as an attractive advertising medium. Show how well radio adverts can provoke an emotional reaction in their audience, whilst having significant impact as part of a campaign.Creative challenge
Radio has been proven to provide a significant emotional reaction to listeners, and research has shown that listening to the radio increases your levels of happiness more than any other medium. Current research on advertising effectiveness proves that adverts that provoke an emotional reaction are the most effective.
Utilising the personal relationship with radio that many brand and marketing managers also have, convince them of the potential and success for their brand by putting more creativity into radio advertising. It’s often seen as fast and cheap, and many don’t see the unique and emotional connection formed with the platform.