Build a new brand for Nissan’s sustainability range.
Nissan want to launch a new lifestyle sub-brand that will hold its complete sustainable range of products. This could be a new line of Nissan vehicles, but is certainly not limited to that. In fact, the world that sits around the products and the way people use them will be just as important. We want you to create this brand and bring it to life in a range of connected new touch points that appeal to younger audiences.