Student 2013

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About the brief

  • Environmental Design - Spatial Design
  • Sponsor: Holiday Inn
  • Client: IHG
Brief

Design a check-in experience for a Holiday Inn hotel that is positive, welcoming and distinctive.

Creative challenge

The check-in experience can be tedious and lengthy. How can you transform this into a positive experience for guests? Holiday Inn would like an overall design solution that provides a holistic experience to make better use of guests’ time.

Consider how other industries say ‘hello’, and how having to wait could be something that guests actually enjoy and even look forward to.