Student 2013

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Product Design

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About the brief

  • Product Design
  • Sponsor: Oakley
Brief

Take Oakley to the leadership position in everyday cycling performance by designing a range of products for cyclists and urban commuters.

Creative challenge

Oakley has identified an opportunity to take a leadership position in ‘everyday cycling performance’. They want to bridge the gap between style and function with a range of cycling apparel / accessory products.

Your challenge is to envisage how Oakley could target this new space by developing a new product for this range that embodies the brand’s design philosophy, is relevant to the category and that will resonate with cyclists.

Understand the Oakley brand and design philosophy and analyse the cycling apparel and accessories market. Understand real cyclists’ everyday performance needs and prioritise which cycling products Oakley should focus on.