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About the brief

  • Open Brief
  • Sponsor: Unilever
Brief

Exploit a brand’s power to make the world a better place.

Creative challenge

Create a positive social or environmental impact utilising the power of a Unilever brand. Choose from one of the following:

  • Lipton
  • Marmite
  • Persil
  • Simple

Develop your idea with a focus on one of three objectives:

  • Improving health and wellbeing
  • Reducing environmental impact
  • Enhancing livelihoods

You can take any approach to this brief; whether it be in the form of a product, service, experience, event, community group, communication campaign… Unilever are looking for any vehicle or channel that can be used to make a positive difference.