Women should not be worth less
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Poster Advertising / 2016
In spite of legal obligations, women in Switzerland still earn up to 20% less than men. It was our task to draw the general public’s attention to this disgraceful state of affairs and to encourage them to do something about it. To achieve this aim, we demonstrated the absurdity of this inequality by applying it directly to everyday products. We publicised our collection of products via a range of different channels, and in doing so, inspired many people to become members of the centre for women.
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