The Message
Award: Wood Pencil
Wood Pencil / Radio Advertising / Innovative Use of Radio / 2016
GE wanted to talk about their new groundbreaking medical technology that uses acoustic sound waves to heal the human body. Technology so advanced it sounded like science fiction. We chose the ultimate audio storytelling medium: the podcast. The answer was The Message, an 8 episode weekly podcast that followed a young woman who sits in with a team of cryptologists to decipher a mysterious message received 70 years ago from outer space. Over the course of the series, they discover that listening to the sound waves of The Message could be deadly. That’s where we come in.
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