Aruba Image Bank
Award: Wood Pencil
Wood Pencil / PR / Creative Use of Media / 2016
Aruba is a tiny touristic destination in the middle of the Caribbean surrounded by lots of other countries that compete to be the best choice for the perfect holidays. To demonstrate that we are a better destination, we decided to reinforce our brand by using our strongest belief: we believe that the most beautiful beaches in the world are ours.To prove our point, we decided to run a little experiment.
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