Le Chocolat des Français packaging identity
Award: Wood Pencil
Wood Pencil / Packaging Design / Consumer Packaging Design / 2016
Le chocolat des Français manufactures natural and handcrafted chocolate bars using the best ingredients from France’s regions. From its creation, it deliberately chose to move away from market standards by collaborating with more than 50 artists, releasing more than 200 different bars. Flashy colors, fancy drawings… Le chocolat des Français is not the type of chocolate bars to melt away into the masses: it does everything it can to please taste bubs as much as eyes!
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