Advice Wipes
Award: Wood Pencil
Wood Pencil / Integrated & Innovative Media / Earned Media - Small Business (under 50 employees) / 2016
To launch Tommee Tippee a UK baby brand relatively unknown in the US category, we had to give American millennial moms something to talk about. You know all that useless advice new parents are bombarded with every day? We collected all of it. 16,000 baby books. 11,000 magazines. Mulched it, pulped it, and transformed it into real, fully functional baby wipes - each wipe unique in its ingredients with images and advice moms can see as they use those opinions to wipe their babies.
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