Heineken "Hero" by Nicolai Fuglsig
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2016
“The Hero” is the story of confident women in their almost hopeless search of moderately drinking men in today’s urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler’s famous “I need a hero”.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.