Nando's Peri Book
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2016
Fast casual restaurant Nando’s is most famous for its flame-grilled Portuguese chicken, and the heart and soul of the brand is its unique PERi-PERi (chilli) spice. To add to making PERi-PERi part of every store and employee’s life, Nando’s invented PERi-thread. A unique cotton yarn infused and coloured with actual PERi-PERi spice. As a symbol of the spice that binds everyone in Nando’s together, it is used on merchandising and uniforms.The PERi-THREAD book announced this innovation to key management, shareholders & franchisees to encourage uptake & purchasing of the merchandising & clothing.
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