The Tribal Rapport Field Guide
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail / 2016
We created a 115-page guide and handed it out to existing and prospective customers. It was designed to talk to both existing and potential customers who shared in the brand’s spirit of adventure. For this, we banked on a simple insight: That while the G-Class is impervious to everything that nature throws its way, the same could not be said of its drivers in case of a hostile encounter with a remote tribe. We created the Tribal Rapport Field Guide to help G-Class owners establish an instant rapport with otherwise irate tribes members.
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