Canon Gig App
Award: Wood Pencil
Wood Pencil / Digital Marketing / Innovative Use of Technology / 2016
Smartphones are useless at concerts. The lens is too wide you can’t zoom and the stage becomes a messy blur of light. The Canon Gig App is an app that connects your smartphone to a Canon DLSR camera from where you can take perfectly lit high-res photos.
In Canon’s pursuit to take on the competition from mobile photography we want to place Canon in situations where we can demonstrate the advantages of high quality photography through visual and emotional experiences.
The Canon Gig App is a product demonstration that puts the high-quality DSLR experience right in the hands of every user.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.