WORLD TABLE TENNIS CHAMPIONSHIPS 2015
Award: Yellow Pencil
Yellow Pencil / Crafts for Design / Photography for Design / 2016
The mission was to increase viewership of the National TV Broadcasting of “WORLD TABLE TENNIS CHAMPIONSHIPS” and to elevate the popularity of table tennis as a sport, appealing to a wider audience.
I focused on the ultra fast “moment” of table tennis to create striking compositions using only the essential items of table tennis.
The intention was to convey the tension of the moment and stoic nature of the sport, in a dramatic way.
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