Google, evovled
Award: Graphite Pencil
Graphite Pencil / Branding / Branding Schemes/Large Organisation / 2016
Google, evolved was an effort to ensure that the Google brand was recognizable across the many different platforms, apps and devices where people find us every day -- often many times a day. We took the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). Google’s new Logo & Identity was created to make Google more accessible and useful for users across devices and platforms.
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