Global Transfer
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Press Advertising / 2016
Flags are often used as visual cues for international money transfers, currency exchange and related services. To promote the 24-hour service of Global Transfers by HSBC, we zoomed on and cropped a selection of flags that have a sun, moon or stars in their design and arranged them from sunrise to sunset and back again. The design is a fresh take on the use of flags as visual shorthand for currency related services HSBC plans to use again.
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