Win Christmas
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2015
There's an unspoken sense of one-upmanship present at Christmas. As loved ones exchange gifts, everybody hopes theirs will bring the biggest smile to its recipient. In this slickly written spot from adam&eveDDB, a family offers increasingly extravagant gifts to a young woman, including a puppy and a unicorn. Each new benefactor wallows in self-assured victory. But, of course, it's grandma that dominates the exchange, winning Christmas by giving her granddaughter something far more desirable, a Mulberry bag.
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