Layers
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015
Omo's Layers campaign is a statement to reinforce the brand's mantra that dirt is good. Omo believes that children develop best when they get dirty and that dirt is an intrinsic element of learning. This poster series sees various outfits laid out on layers of glass, demonstrating an evolution from infancy to adulthood, and representing each stage of maturity and different stages of dirt along the way.
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