Proud Whopper
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2015
During the 2014 San Francisco Pride Parade, Burger King offered a limited edition burger called the Proud Whopper. Wrapped with the colours of the rainbow, people flocked to the store to try the new and controversial burger, wondering what the difference might be. As they unwrapped their meal, the powerful campaign message was delivered: 'we are all the same inside'. The Proud Whopper was just like any other.
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