Please Don't Text and Drive
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014
Studies have shown that texting while driving can be four times more dangerous than driving under the influence of alcohol. As South Africa’s best selling passenger vehicle brand, Volkswagen wanted to add their voice to the fight against texting and driving. The campaign uses the iconic predictive text function on mobile phones to communicate the idea that when you text and drive, the outcome can be tragic.
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