Live Test Series Integrated Campaign
Award: Yellow Pencil
Yellow Pencil / Integrated & Earned Media / Integrated / 2014
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. We created a series of films testing new features, aimed to work on to levels: Highly relevant for the core target group – but at the same time spectacular and entertaining enough to attract a broad audience. The test videos on YouTube were followed up by in-depth interviews with the engineers, both in printed and digital form. One of the tests was also turned into an interactive 360° experience.
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