LESS
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Small Business / 2014
LESS is a minimalist identity that quietly communicates the brand's desire to provide only what's essential. The mark has a special quality: it exists in the negative space. It is either sandblasted on bottles or cut out on recycled paper, meaning it only appears by removing material. The packaging experience becomes bespoke with the purchase of the Unique Drop gift bottle, whose label is customized by a drop of the wine it contains. The branding system fully embodies all the attributes of this sustainable brand: less sulfites, less packaging, less ink, less money. Buy LESS, get more.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.