• Loading…


Celebrating the finest creative work in the world


Help! I Want to Save a Life

Award: White Pencil

White Pencil / White Pencil / White Pencil / 2013

We set out to add thousands of new names to the Marrow Donor Registry, and to completely change the way that marrow registration is done. The solution: turn a normal, everyday act into a chance to save a life. By putting a simple marrow registry kit into boxes of over-the-counter Help bandages, we were able to catch people while they were already bleeding. And by making marrow registration part of a common occurrence, as well as part of a mass-produced consumer product, we reached a huge, new audience and reinvented the way marrow registration takes place.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a D&AD Pencil with your name on it. Drop us your details to receive further information.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again