IF Istanbul Corporate Identity
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Brands / 2013
The identity for independent film festival IF disrupts the blockbuster film clichés with witty sentences. The word IF is used in sentences indicating a condition to cross the line from a clichéd Hollywood commercial film to an independent film. The sentences define each medium (letterhead, envelope, business cards) with a cliché linked to that medium itself. We also created a poster campaign to follow on from the new identity.
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