Made of Imagination
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2013
Sony Xperia smartphones are ‘made of imagination’, so for the global launch we turned to the most imaginative people we know: Wes Anderson and a bunch of eight- year-olds. We asked the kids what was inside Sony phones that makes them special. Then Wes Anderson took one child’s story about three tiny robots who record information on themselves, and brought it to life using stop-motion animation.
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