Digital Advertising / Use of Social Media
The Beauty Inside
‘The Beauty Inside’ is a social film about a guy named Alex whose appearance changes every day. Therefore, all fans, male or female, were invited to audition for the lead role of Alex. Audience members also played Alex throughout the experience on his Facebook timeline via photos and videos, contributing to his narrative every step of the way. Alexes were chosen from over 4,000 auditions on Facebook. With 96,000 likes on Facebook and a remarkable 97 per cent approval on YouTube, ‘The Beauty Inside’ wowed and attracted new fans as well as auditions to play Alex throughout the six week series.