White Pencil / White Pencil
The World's Most Valuable Social Network
The Missing Children Society of Canada (MCSC) handles an estimated 50,000 reported cases every year, yet receives no government funding support. As a result, it has limited financial resources for expansive search efforts. Instead of an ad campaign, we created ‘The World’s Most Valuable Social Network’, the first-ever online search party. This digital innovation has helped the search and rescue efforts of the organisation at no additional cost, and has already been directly responsible for assisting in the rescue of six missing children in the first five months since launch.