Mama Shelter - No Two Mamas are Alike
Award: Wood Pencil
Wood Pencil / Branding / Branding Schemes/Medium Business / 2013
Mama Shelter is a rapidly growing hotel brand positioned as ‘affordable luxury’. The Mama way is an intriguing mix of friendliness and community, wrapped in style, eclecticism and a drop of surreal humour; qualities that are very much reflected in Mama’s brand identity and touchpoints. While the logo is used sparingly within hotels as not to over-brand, there is a wealth of ever changing visual surprise, wit and seductiveness across touchpoints, reminding guests that this is a creative experience to be treasured.
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