AGI Open/AGI Congress
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics / 2012
The identity of the AGI Congress and Open is based on the typographic modular system SuperVeloz, designed by Joan Trochut in the first half of the 20th Century. Having borrowed from history, we faced the challenge of creating a fresh and distinctive visual language. We created a personalised AGI SuperVeloz Alphabet based on the initials of each speaker. When enlarged, the initials work as illustrations. We pared down type and colour to let them shine, transforming the series of initials into the focal part of the campaign.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.