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What is


What is

Take This Lollipop

Award: Wood Pencil

Wood Pencil / Digital Advertising / Web Films / 2012

‘Take This Lollipop’ was a self-promotional piece by ad agency Little Monster. Fourteen days before Halloween, a Facebook app launched showing a lollipop on screen and the words: ‘I dare you’. Once you grant permission, you’re taken down into a dark basement, where a sweaty, lurid man logs onto your Facebook page. He scrolls through your profile page, fixated on what he sees. He studies your personal photos, examines your friends list and his grimy hand moves his mouse through your news feeds and personal information (the site is plugging your personal data right into the story). It’s an ominous, disturbing and thought provoking experience... a sort of twisted and frightening fairy tale, personalised.

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